Signal to Noise

robot-closeupData does not equal information. Data has no value until it has been received and understood by an individual. When understanding takes place, the data is transformed into information. Anything that interferes with the reception and understanding of data is noise. Information does not equal knowledge. Knowledge is a construct that is created in the mind of the user as a result of accessing, processing and understanding information. Different individuals may extract different knowledge from the same information or may extract no knowledge at all. No matter how sophisticated the medium; garbage in still produces garbage out. Noise cannot modify our expectations and to understand the sentence is not necessarily to understand the message. Too much information, too little information, misinformation, disinformation, out-of-date information affects your world view and how the world views you. In the world of information you are the sum of someone’s data.