Information Dominance:
Information dominance is not about the success of propaganda in the conventional sense. It is not about “winning hearts and minds”, about truth being “the first casualty” about “media manipulation” about “opinion control” or about “information war”. To be more exact, it is about all of these things but none of them can quite stretch to accommodate the integrated conception of media and communication encapsulated in the phrase information dominance.
Dominance implies a mastery of the situation. When dominance occurs, nothing done, makes any difference. This suggests a range of activities wider than those traditionally associated with propaganda. As applied to traditional media management activities, this dominance is key. In practice this means that the US government and US corporations can tolerate dissent in the media and alternative accounts on the internet. Dissent only matters if it interferes with government or corporate plans. The philosophy of information dominance does not distinguish between actions of declared adversaries or those of independent media. The “unfriendly” information must be destroyed wherever it comes from. If anything, the evidence is that the targeting of independent media and critics of the US is widening. Resistance from journalists, resistance from nation states, direct resistance to occupation and resistance in the form of the anti-war movement; All of these are obstacles in the way of information dominance.
Who dominates your media?