US police departments spend tens of millions of dollars every year to manipulate the news, flooding the discourse with “copaganda.” These aggressive tactics give the public a distorted view of what public safety means, what threatens it, and how to solve it.

According to police department documents provided to the County Board of Supervisors, budget items included a nine-person full-time team managed by a director of strategic communications who alone costs the city $289,423; an undisclosed number of cops paid part-time to do PR work on social media; a Community Engagement Unit tracking public opinion; officers who intervene with the families of victims of police violence and who are dispatched to the scenes of police violence to control initial media reaction; and a full-time videographer making PR videos about cops.

San Francisco is not unique. The Los Angeles Sheriff’s Department has forty-two employees doing PR work in what it calls, in Orwellian fashion, its “Information Bureau.” The Los Angeles Police Department has another twenty-five employees devoted to formal PR work.

Why do police invest so much in manipulating our perceptions of what they do? I call this phenomenon “copaganda”: creating a gap between what police actually do and what people think they do.

Copaganda does three main things. First, it narrows our understanding of safety. Police get us to focus on crimes committed by the poorest, most vulnerable people in our society and not on bigger threats to our safety caused by people with wealth and power.

For example, wage theft by employers dwarfs all other property crime combined — from burglaries, to retail theft, to robberies — costing some $50 billion every year. Tax evasion steals about $1 trillion each year. There are hundreds of thousands of Clean Water Act violations each year, causing cancer, kidney failure, rotting teeth, and damage to the nervous system. Over 100,000 people in the United States die every year from air pollution, five times the number of all homicides.

But through the stories cops feed reporters, the public is encouraged to measure a city’s safety by whether it saw an annual increase or decrease of three homicides or fourteen robberies — rather than by how many people died from lack of access to health care, how many children suffered lead poisoning, how many families were rendered homeless by illegal eviction or foreclosure, or how many thousands of illegal assaults police committed.

The second function of copaganda is to manufacture crises or “crime surges.” For example, if you watch the news, you’ve probably been bombarded with stories about the rise of retail theft. Yet the actual data shows there has been no significant increase. Instead, corporate retailers, police, and PR firms fabricated talking points and fed them to the media. The same is true of what the FBI categorizes as “violent crime.” All told, major “index crimes” tracked by the FBI are at nearly forty-year lows.

The third and most pernicious function of copaganda is to manipulate our understanding of what solutions actually work to make us safer. A primary goal of copaganda is to convince the public to spend even more money on police and prisons. If safety is defined by street crime, and street crime is dangerously high, then funding the carceral state leaps out to many people as a natural solution.

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