Texas start-up Intuitive Machines has achieved the first moon landing by a private firm. It’s dumping rich people’s detritus on the lunar surface — a grim sign of how the superrich plan to plant their flag beyond our own planet.

After many failed attempts by various private outfits, Intuitive Machines is the first private company to plant a free-market flag on the moon.

In the weeks leading up to launch, the company’s shares rocketed more than 300 percent. “We’ve never witnessed a publicly traded company go through a moon landing attempt” a financial analyst told CNBC. “My family took the day off from school,” one Twitter/X user tweeted. “We are going to remember where we were and who we were with on this day in history.”

As well as lots of expensive thing-a-me-scopes, the company dropped off Jeff Koon’s prized marbles. The collection known as Moon Phases are a set of 125 one-inch balls representing the eight phases of the moon in different colors and are associated with various dead rich people. “But how can I buy an expensive marble when it’s on the moon?,” I hear you cry. Well, each of Koon’s marbles corresponds to an non-fungible token (NFT) — a crypto art token sold as an entry on a blockchain. You don’t actually ever get to have one.

In January, a different US private venture crashed back to Earth. Astrobotic’s Peregrine lander had been supposed to dispose of at least seventy dead rich people (and one rich dog) on the lunar surface.

Spending billions of dollars dumping odd things in space has become a tradition among the lunar classes. Elon Musk famously sent a Tesla Roadster as the dummy payload for the 2018 Falcon Heavy test flight. Driven by a mannequin in a spacesuit dubbed “Starman,” the car is now an enduring satellite of the sun. You can track him, if you like.

The Japanese isotonic drinks company Pocari Sweat has been trying to leave a can of pop on the moon since 2014. It finally crashed with Astrobotic’s failed $100 million lander. The Japanese still plan to send a hydrogen-powered Toyota “Lunar Cruiser” up there, despite a few explosive setbacks.

Toxic Effects

Other than allowing billionaires and private companies to benefit from taxpayer-funded pipe dreams and advertising, the value of going to the moon for all mankind is not at all clear. British astronaut Tim Peake suggests the microgravity up there might one day enable exotic treatments for all sorts of diseases, albeit expensive treatments for those who can afford them. Aside from body parts, fizzy pop, and “art,” the squillion-dollar landers are packed full of instruments designed for exploring the unknown, before anyone else gets their mitts on it.

So called “NewSpace” companies are on the prowl for profitable rare earth metals, helium-3, and water. Just like the spice of Arrakis, helium-3 is being pitched as “the most precious resource in the universe.” At least it might be if someone invents a use for it. Getting large quantities of water to space is pricey. A stable reservoir will keep plebs alive while they mine for spice. And both hydrogen and oxygen can make the rocket fuel needed to search for shiny things further afield.

It all sounds very exciting. But realizing these fantasies has costs for the rest of us. According to Atrium, a big insurer for rocket-makers, early space-faring outfits should typically expect 30 percent of their launches to end in catastrophic failure. When two separate SpaceX Starship launches in Texas went south last year, toxic particulates rained down on people’s homes. Debris broke windows and caused fires that burned across Boca Chica Park, home to endangered birds and ocelot cats.

“We never gave our consent,” said one indigenous Carrizo-Comecrudo representative at a SpaceX protest in South Texas. “Yet they [SpaceX] are moving forward. It’s colonial genocide of native people and native lands.” Bekah Hinojosa of the Texas environmental group Another Gulf Is Possible claims environmental deregulation, tax breaks, and subsidies have been used by the Texas state government to lure SpaceX in. Meanwhile local indigenous communities who rely on Boca Chica’s fish to feed their families feel their customary land is being sacrificed.

For the Navajo people, the costly blunders are no bad thing. The Navajo hold the moon to be sacred, and consider fly-tipping and mining there an act of profound desecration. According to the Navajo Nation’s president Dr Buu Nygren, “The sacredness of the Moon is deeply embedded in the spirituality and heritage of many Indigenous cultures, including our own.”

Read more at Jacobin.