Zuckerberg’s Meta Endgame Is Monetizing All Human Behavior
Exploiting data to manipulate human behavior has always been Facebook’s business model. The metaverse will be no different. The announcement of Meta, the company’s VR and AR-forward rebrand, is the culmination of a vision that should have been obvious from the start. In 2021, Facebook’s colonization of social data has eclipsed the internet as we